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Drink gin and help young people? That’s Ginerosity right there

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We’re never ones to feel bad about drinking gin. (At least not until the next morning.)

But what if enjoying a G&T also helped good causes? That’s the kind of guilt-free gin action we like.

So we were delighted to hear from the guys at Ginerosity this week.

The pioneering social enterprise has just sent its first party of people to take part in demanding volunteer programmes in Africa — and it’s all thanks to gin drinkers.

https://www.youtube.com/watch?v=sS6P8nWA_gM

David Moore, one of Ginerosity’s founders and chief executive of Flavourly.com, said he wished the six young people leaving for Africa the very best of luck, adding: “There is still a perception that these types of volunteer programmes, or even just going overseas, is out of reach to many young people, and is reserved for those from better-off backgrounds.

“We don’t believe that’s the case and we’re very excited to be working with our charity partners Challenges Worldwide and our main funders Resilient Scotland to challenge that perception.”

Ginerosity, which produces a London dry gin made with 10 ethically sourced botanicals, was launched last year to support young adults into training and education. It has also been shortlisted in two categories in the inaugural Scottish Gin Awards.

For more info visit www.ginerosity.com/pages/the-cause.