As a dedicated follower of The Gin Kin you already know it, but now it’s official — gin is now Britain’s favourite spirit!
Frankly, we’re amazed it took so long but the drink we all loved has raced past whisky and vodka to dominate in an annual poll run by the Wine and Spirit Trade Association (WSTA).
And it’s not just a case of people saying they love gin — figures show we Brits are buying it like never before.
We bought a record 47 million bottles of gin over the last year, up by seven million on 2016.
It means sales have doubled in value in the last six years to £1.2 billion in the 12 months to September.
WSTA chief Miles Beale said: “The latest WSTA market report is showing yet another sparkling result for gin sales in the UK.
“The British public show no signs of growing tired of trying new gins with well over 100 brands now available on the UK market.
“It comes as no surprise that gin has climbed to the top of a poll of most popular spirit drinks.”
This popularity has seen producers offering up an increasing range of locally-sourced botanicals, such as seaweed, rhubarb and Christmas gins with frankincense and myrrh.
We’ve definitely seen an increasing range of unusual gins hit the market so the latest findings come as no surprise.
We can only dream of what amazing gins are in store for us in 2018…
Want to do your bit for British gin sales? Let us help you decide: