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House of Elrick Gin wins over Dragons’ Den – then turns deal down

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Image: House of Elrick / BBC Twitter

Fans of BBC Two’s Dragons’ Den were treated to a very special gin showdown last night as Scottish distillery House of Elrick contended for the Dragons’ cash.

Broadcast last night on February 18 at 8pm, the episode saw Aberdeen enterprenuer Stuart Ingram face up against Peter Jones, Deborah Meaden, Touker Suleyman, Jenny Campbell and Tej Lalvani.

Delivering a confident pitch, the House of Elrick maverick offered the Dragons an £80,000 investment in the spirits range for a 6% equity stake.

The multimillion pound business men and women were then immediately delighted with their invitation to sample the gin.

“Almost every pitch should start like this,” Peter Jones quipped, before praising the Scottish entrepreneur for the gin’s story to date.

Featuring heather pearls and rose petals, House of Elrick contains water from the deepest part of Loch Ness, giving the taste of Scotland in every glass.

Based on Stuart’s very own House of Elrick estate in Aberdeenshire, the gin represents the very best of Scotland’s rich history. Built at the height of the Scottish Enlightenment period in 1720, Stuart turned the premises into a restaurant and gin distillery.

The Dragons were quick to praise both the gin and the entrepreneur’s figures, with Deborah Meaden highlighting the product’s beautiful packaging.

However, he also faced intense scrutiny from all sides, especially over the entrepreneur’s proposal that the stake would solely be in the spirits business.

Eventually, the entrepreneur accepted a deal from Peter Jones. However, in a stunning turnaround, it’s since been revealed the boss has turned down the deal.

https://www.facebook.com/houseofelrick/photos/a.609615765878001.1073741828.588901081282803/891982250974683/?type=3&theater

Stuart has now launched a crowdfunding campaign, while there are also plans for the house to be transformed into a hotel.

To catch up on the latest from Dragons’ Den you can watch the episode over on BBC iPlayer now or watch the repeat on BBC Two on 22 February at 11.15pm.


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