Hendrick’s invites gin lovers into its Orbium alternate universe


Step into Hendrick’s world of tini surprises and big delights

In celebration of their partnership with the luxury retailer Harvey Nichols, Hendrick’s Gin have created a sensory immersive experience and are inviting customers to step into the weird and wonderful world of Orbium.

The premium gin maker are set to stage a taste experience in the Knightsbridge Harvey Nichols department store, London, CANVAS space from 16 – 29 October, where visitors can enjoy its latest creation – Hendrick’s Orbium gin.

Into another dimension

Guests will be transported into the fantastical Hendrick’s Orbium universe of earthly delights and warped proportions.

Beginning the journey, you will pass through foliage and fog in the Tunnel of Transition. Guests will find themselves in a space reclaimed by nature, and at its heart is the Tree of Life, where the story of Orbium will unfold.

To make the journey less perilous a Tini Martini passport will guide consumers through the experience, which can also be used to claim £15 off a bottle of Orbium or an exclusive Orbium drink at the Harvey Nichols Fifth Floor Bar.

How Orbium was created

Orbium was developed by Master Distiller, Lesley Gracie. As a reimagining of Hendrick’s, Orbium contains the same distillates as Hendrick’s, but with a twist. Orbium takes you in a new taste direction altogether, by infusing flavours that are traditionally associated with classic gin libations; quinine and wormwood, and adding blue lotus blossom to create a complex gin with a surprising taste designed to open previously unexplored dimensions of gin.

The partnership with Harvey Nichols marks a significant milestone for Hendrick’s, enabling Orbium to be available nationally to gin lovers.

It will be sold across Harvey Nichols seven UK stores and available online.

Hendrick’s tini experience

Tuesday 16th October – Monday 29th October

Monday to Friday: 3pm – 8pm

Saturday: 12 midday – 8pm

Sunday: 12 midday – 6pm

 

Tickets for the Orbium expedition event are £15 and can be reserved at Harvey Nichols, tickets include a £15 discount off a bottle of Orbium at Harvey Nichols or an exclusive Orbium drink at the Harvey Nichols, Kingsbridge, fifth floor bar.


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Alex McLeman