It is traditional to give roses on Valentine’s Day to secret crushes and true loves, but this year Fentimans is turning tradition on its head and suggesting that instead of giving all our love away, we save a bit for ourselves.
Exclusively for Valentine’s Day, Fentimans will be hosting the ‘Love Yourself’ drinks menus at Duck & Dry’s four salons across London. TV’s most recognisable bartender, Merlin Griffiths, will be behind the bar at the Oxford Circus Duck & Dry from 12pm-2pm, where he will be creating Rose Lemonade cocktails from the ‘Love Yourself’ menu.
Drinks will include simply served Rose Lemonade, Rose Lemonade & Gin and Rose Spritz. The Rose Spritz is a refreshing aperitivo cocktail made with Fentimans Rose Lemonade.
In addition, an experiential activation is planned at the busy Paddington Station, where commuters will be sampled with Rose Lemonade. To build an element of personalisation, commuters will be presented with a valentine’s card that includes a Bloom & Wild discount code and a social media competition to win a year’s subscription of letter box flowers using the hashtag #LoveYourself.
Andrew Jackson, Fentimans Marketing Director comments “Consumers are increasingly looking for brands to have a point of view and offer a fresh perspective. The ‘Love Yourself’ campaign turns conventional Valentine’s Day marketing on its head, with a simple, yet motivating, personalised message”.
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#WIN! This February we’re encouraging everyone to be their own Valentine with the ultimate #LoveYourself prize! 💕💐🍸 You could be in with the chance of winning a year’s subscription of beautiful Bloom & Wild letterbox flowers, Jo Malone Red Roses Cologne and Bath Oil , Eden Mill Love Gin and a case of Fentimans Rose Lemonade! To enter simply… 💕FOLLOW @Fentimansltd 💕FOLLOW @Bloomandwild 💕FOLLOW @EdenMill 💕TAG a loved one to spread the self-love! (Competition closes 16.02.2019 at 23:59, open to UK residents only and must be 18 or over. 1 prize up for grabs, please drink responsibly.) #Fentimans #Competition #Giveaway #ValentinesDay #Valentines #February #Gin #Flowers #JoMalone #Perfume #Prize #Pink #Love #RoseLemonade #GinTonic
Alongside the “Love Yourself” campaign, Fentimans have partnered with the casual dining restaurant Prezzo to create an exclusive English Rose cocktail; they are also running a Rose Spritz competition in the independent channel, where entrants have the opportunity to win a romantic trip to Rome.
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