Beefeater Blood Orange is bursting onto the gin scene, as the latest bold and refreshing expression from the world’s most awarded gin brand. Inspired by the Orange Gin distilled by Beefeater’s founder, James Burrough in 1876, and created to satisfy a growing global thirst for fruit-flavoured gin.
Following the success of Beefeater Pink launched around this time last year, we’re impatiently anticipating the newest addition to the gin brand’s range.
Chris Ellis, Commercial Director for Pernod Ricard UK, comments: “We were blown away by the success of Beefeater Pink last year, and with Premium Orange Gin growing faster in its infancy than its pink equivalent did, we can’t wait to see how Beefeater Blood Orange performs.”
The Gin category shows no sign of slowing and is now worth £903m, growing 48.3% versus last year. Within this, Flavoured Gin is growing by 457% in value and represents 28% of total Gin.
Beefeater Blood Orange has a bitter-sweet juicy flavour and a vibrant, striking colour, set to appeal to today’s gin drinker.
Suggested serve for the Blood Orange Gin is as Blood Orange B&T. Pour the gin over ice and top with tonic water or soda water. Add a slice of fresh blood orange and serve in a goblet.
Beefeater Blood Orange will be piloted exclusively in the United Kingdom and Ireland from March 2019 for £18.99.
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