A trend which has been receiving currency lately has been the wine and gin combination and truth be told we still find ourselves dubious over the matter. Nevertheless, we’re always intrigued by new launches as seen by the likes of Echo Falls recently and now this one by Blossom Hill.
Blossom Hill Gin Fizz is a sparkling blend of crisp white wine, botanical infused water, and a dash of gin, and is available in two flavours – Lemon & Rosemary, and Rhubarb.
“The launch […] underlines our determination to modernise the Blossom Hill brand and to help make the wider wine category more relevant”, said Bo Jakubenko, global marketing manager at brand owned Treasury Wine Estates.
“We stated this journey through the launch of Blossom Hill Pale Rose, which was named Wine Product of the Year 2019 in the UK’s largest consumer survey of product innovation, showing that consumers are responding well to what we are trying to do.”
“By focusing on what the consumer wants and making wine more accessible via a fun, approachable brand like Blossom Hill, we are helping to ensure future category growth”.
The Blossom Hill brand will be supported with a £1 million marketing campaign over the next year. The launch will be supported by in-store activation and an experiential marketing campaign featuring the “Gin Fizz Botanical Bus”, which will visit high footfall events during the summer.
Gin Fizz should be poured over ice and served with a simple garnish.
Blossom Hill Gin Fizz will be available at Asda, Morrisons, Co-op, Booker Retail Partners, Nisa and via wholesalers with a price of £9 per bottle (75 cl, 8.5% ABV).
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