After our latest exposure to what seems to be a citrus-led gin trend, a new blueberry launch feels like a breath of fresh air. Not that we’re complaining of course, but Greenall’s has an exciting launch on the cards and we’re rather intrigued to say the least.
The newest addition to Greenall Gin’s range has been infused with natural, sweet blueberries, a popular fruit with consumers due to its “superfood” status.
Greenall’s newest tipple has a light blue hue and according to its maker is suggested to be served with a premium elderflower water or soda water, with fresh blueberries and a wedge of lime – yum.
Rob Curteis, global marketing director for Greenall’s Gin said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin.
“A pioneer never rests on their laurels though and we’re proud to be leading the way in gin innovation still today, over 250 years on”.
“With its zero sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry Gin is right on trend for today’s consumers; not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value, which all leads us to believe Greenall’s has a very exciting summer ahead”.
If you’re an avid lover of citrus tipples, make sure to check Greenalls Blood Orange Gin Liqueur which can be purchases in airport duty free stores for £15.00 (50 cl, 20% ABV).
For further details on launch of the Greenalls Blueberry Gin however, watch this space.
More from The Gin Kin:
- Bombay Sapphire Is Launching New Limited Edition English Estate Gin
- Gordon’s Gin Ice Lollies Are Here for Summer
- Aldi Takes On Premium Brands With New Seville Orange Persian Lime Gin