Fever Tree Releases Exciting Ready-to-Drink Gin and Tonic Range

From being the OG of gin mixers, Fever-Tree is shifting its own paradigm as it’s branching out from their usual tonic water offerings, and is now providing us with ready-to-drink Gin and Tonics.

Having entered the ready-to-drink market in the UK, Fever Tree is joining Sipsmith, Fentimans as well as Edinburgh Gin in the premixed G&Ts and all we have to say to that is the more the merrier!

The range consists of three refreshing-looking editions: a Premium Indian gin and tonic, a Refreshingly light gin and tonic and an Elderflower gin and tonic.

For the Indian and refreshingly light variants, a juniper-forward London dry gin has been created.

The resulting product is said to be “crisp, with subtle notes of citrus and savoury spice”.

For the elderfower gin and tonic, a “lightly floral” gin has been created.

Fever-Tree senior innovation manager Rose Cottingham said: “The continued popularity of the G&T is drawing in consumers in ever greater numbers and our new ready-to-drink range provides consumers with a convenient way of enjoying a perfectly paired G&T without having to compromise quality”.

“The range has been inspired by our favourite flavour combinations and reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all of our products”.

The range is now available in Tesco stores in the UK with a retail price of £2.75 for a 275 ml glass bottle in true Fever-Tree fashion.

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Carla Nearchou