It’s the most vibrant festival of the year but now London’s iconic Pride parade have also launched their very own gin – just in time for World Gin Day.
Quite simply called Pride Gin, this crisp and refreshing tipple comes with an added bonus – each bottle sold helps keep Pride free for everyone to attend.
Pride Gin is produced in the UK in small batches for Pride In London.
A truly bespoke creation, it has been distilled to perfection using the finest botanicals and purest spring water for the ultimate smoothness – giving a quintessentially world-class juniper led London Dry Gin with a crisp, citrus finish.
It’s said to pair particularly well with Mediterranean-style or aromatic tonics.
Tying in with Pride in London’s ongoing commitment to responsible manufacturing and sustainability, Pride Gin is produced and bottled in the UK and its packaging is fully recyclable, including the rainbow-style label which is actually made from sugar.
Kieron Yates, gin lover and Deputy Director of Fundraising at Pride in London, said: “We’re incredibly excited to launch Pride Gin as the spirit of the Pride season and can’t wait to raise a glass with everyone at the Parade next month.
Profits from each bottle or glass sold go back into keeping Pride in London free for everyone to attend, so supporting the community couldn’t be easier than getting your hands on a bottle and pouring yourself a G&T – or a rainbow cocktail.”
Cheers to that!
Pride Gin will launch at Harvey Nichols and Gerry’s Wine & Spirits on Old Compton Street from mid-June, as well as being available by the glass at various bars in Soho.