If you’re in need of a refreshment on the go, gin-novators That Boutique-y Gin Company are back at their creative best with the release of gin cans.
Having recently launched a tropical pineapple gin parlour, these guys show they’re willing to take gin where no gin has ever gone before.
This time round, the independent gin bottler is offering up a range of five ready-to-drink (RTD) canned craft cocktails – that look like soda cans.
Sporting an almost 90s look to the design, the cans feature zany doodles and colourful fruit corresponding to each can’s flavour, based on gins originally created by the company.
There’s the popular Spit-Roasted Pineapple Gin which forms the basis of a Spit-Roasted Pineapple Gin Mule.
Meanwhile, the other four other canned cocktails will be Moonshot Gin with Citrus Tonic, Cherry Gin & Craft Cola, Strawberry & Balsamico Gin Fizz and Squeezed Yuzu Gin Collins.
Of course, pre-mixed gin in a tin is huge this summer, as confirmed by several new releases in the industry.
The crucial difference between That Boutique-y Gin Company’s cans and competitors is that they are making them larger (hooray!)
These new RTD canned cocktails will be in a wider 330ml can instead of the 250ml, taller, slimmer cans we normally associate with gin in a tin.
Selina Raggett, the Global Brand Manager from TBGC said, “We’ve embraced the true Boutique-y style at its boldest, moving away from the traditional gin in a tin look and feel. We’ve taken inspiration from our Boutique-y labels to create something that’s really eye-catching”.
The brand’s Spit-Roasted Pineapple Gin Mule, Cherry Gin and Craft Cola and Squeezed Yuzu Gin Collins are available at 5% abv, while its Strawberry & Balsamico Gin Fizz is bottled at 4.5% abv.
The Moonshot Gin and Citrus Tonic is the strongest. It contains an abv of 7.2% to ensure “the flavour of the gin shines through”.
We can’t wait to crack ’em open!
The range will initially launch in the UK this summer followed by a launch across Europe, priced at £2.75 per 330ml cans.