Hayman’s has launched Small Gin, which it says will allow consumers to enjoy “a real gin & tonic with just 0.2 units of alcohol and 15 calories per serve”.
Just a 5ml serving of the 43% ABV gin is said to accurately replicate the taste of a traditional larger-measure G&T.
Hayman’s describe the gin as being “so rich in botanical character” that only 5ml is needed to create a familiar gin and tonic.
According to distiller Sam Pembridge, “In blind-tastings completed at our distillery, even the most experienced of gin drinkers were unable to tell the difference between a Small Gin and tonic and a London Dry and tonic.”
In keeping with health-conscious trends, the aim is to reduce the alcohol content and consumption but still retain that intensity of flavour of a G&T that we all know and love.
The added benefit is that, because alcohol has a fairly high calorie content, we can enjoy a lifetime of sips without a lifetime on the hips!
Miranda Hayman, co-owner and brains behind the product, says the new offering is the “biggest innovation we’ve seen since the creation of London Dry over 100 years ago”.
She added: “To have a real gin that offers up all that wonderful gin character, that maintains the ritual of mixing a classic gin and tonic but that also supports those looking to reduce their alcohol consumption is incredibly exciting.
“In the same way that London Dry was a product for its time, we see Small Gin as the right thing at the right time to meet the needs of modern, health-conscious consumers”.
Small in size, big in flavour. Introducing… Small Gin! With 0.2 units of alcohol and 15 calories per 5ml serve, here are some Small Gin cocktail for you to try. pic.twitter.com/kHecg8rZUQ
— Hayman's Gin (@haymansgin) July 1, 2019
Hayman’s is selling Small Gin in a 20cl gift carton with a 5ml measuring thimble to help consumers “become accustomed” to the tiny serve.
A 20cl bottle of Small Gin contains enough gin to produce 40 gin and tonics. That’s 12 more than a standard 700ml bottle of London Dry poured in 25ml measures.
Small Gin is available to pre-order online from the Hayman’s website for £26 per 20cl bottle. It will be delivered to customers in early August.
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- Rejoice, Here’s How to Have Fewer Calories in Your G&T than a Glass of Wine
- Asda Is Now Selling Pre-mixed Gin Cans including Pink Gin and Rhubarb Flavours
- 8 Gin Afternoon Tea Experiences You Need to Book in London