Scottish gin makers Boë Gin have added superstar quality to their brand by recruiting singer Paloma Faith to star in a new advertising promotion.
It’s part of a £400,000 summer marketing push in which Faith will be the face of the campaign.
Boë Gin have started the campaign by releasing a 30 second advert that has been featured across their social media platforms.
In the video Faith delivers an uplifting speech to camera in which she discusses standing out from the crowd – one of the brand’s key messages in a crowded marketplace.
Andrew Richardson, a director of Boë Gin, said: “Paloma is the perfect fit for the brand, sophisticated and yet stand out. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience.”
Not only is she the face of the campaign but she now has her own signature serve, called Paloma’s Boë.
The cocktail is made with Boë Passion gin, Tequila, lime juice, agave, chilli and cranberries. It will be available to order on request from bars stocking Boë Passion across the UK.
Faith said: “I’m really excited to be an ambassador for Boë Gin – and to have my own delicious signature cocktail. With their colourful, flavourful range of gins, Boë is the perfect choice for those who are happy to stand out from the crowd and like to live life with a splash of vibrant colour.”
Images from Boë Gin