The company behind it – Danish-based Ish Spirits – use natural ingredients to replicate an authentic ‘gin’ taste.
It’s been designed for people that like gin but don’t want the effects of the high alcohol content.
Juniper and other herbs similar to a gin botanical list are extracted to give a gentle bitterness and that familiar ‘gin feeling’ to the taste buds.
The gin is not actually 100% alcohol-free. The process of extracting an aroma from its natural state occasionally requires a small amount of alcohol to release its full flavor.
Ginish is labelled with 0.5% alcohol, but at such an ultra-low percentage it’s still considered alcohol-free.
The drink contains zero sugar and has an ultra-low calorie content of 6 kcal per 100 ml.
The range was created by Danish entrepreneur Morten Sørensen, founder of Ish Spirits.
He said: “We are on a mission to change the social norms of drinking. By providing a satisfying, alcohol-free alternative, we include those who don’t want to drink, or simply wish to limit their intake during social gatherings where alcohol is typically the focal point.”
Ginish alcohol-free gin is available to buy from Holland & Barrett, in-store or online.
Image from Ish Spirits.
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