Scottish craft distillery Dunnet Bay is pouring its Rock Rose gin into fully recyclable 70 cl pouches.
If shoppers own a standard ceramic bottle of the gin, they can order the pouches – which fit through a letterbox – to refill the bottles at home, for £4 less than the price of ordering a new bottle.
Just when we thought Dunnet Bay Distillery could not impress us anymore after releasing an enticing Honey, Apricot & Butterscotch Gin they’ve done it again.
In a time when corporations and brands need to be sustainable and ethical towards the environment more than ever, it is reassuring to see distillers such as Dunnet Bay take a step towards a more environmentally friendly direction.
“We take sustainability incredibly seriously and have been working hard on our first to market recyclable pouches for over a year now,” said the brand’s co-founder Martin Murray.
“We are absolutely thrilled to be the first brand to have secured the support of Royal Mail or a postal recycling scheme, which we believe will be embraced by our customers”.
Once emptied, the pouches can be returned to Dunnet Bay via freepost.