Trying times can often bring out the best in any community and these gin heroes prove that even when the going gets tough, there’s always people willing to go out of their way to show compassion and help others.
From local distileries to worldwide brands, here’s just a snapshot of how the celebrated names that we know and love have come together to support their local communities.
Let’s continue to raise a glass to their heroic efforts and show our support to each and everyone!
Hand Sanitiser Production
One of the earliest shifts towards helping communities has been distilleries’ enthusiastic approach towards using their resources to produce hand sanitiser. In particular, Scotland has shown just how big its heart is, encouraging others around the world to take up the mantle.
Entire factories have pivoted from creating gin to hand sanitisers and have been donating to frontline services such as local medical practices, homeless shelters and elderly care homes.
Just how do you show random acts of kindness in times of social distancing? Some distilleries have been sharing the love from afar by opting to deliver surpise gin drop offs to those making a difference in the community.
There’s even been the emergence of deliverable gin emergency kits to ensure gin lovers at home can still enjoy a G&T with a smile while at home.
With bars across the world now closed, several companies have pledged donations in support of the drinks industry. The British leader in beverage alcohol and the name behind Tanqueray gin, Diageo, announced a £1 million package in support of bartenders across the country.
Meanwhile, aross the pond, American brand Aviation Gin, has donated $15K to the United States Bartender’s Guild.
It’s not just donations of hand sanitisers that have been making their way towards those who need it most, distilleries have also given meaningful gestures such as gift bags to their community.
Virtual Gin Experiences
With gin lovers self-isolating at home, several brands have moved their bars from around the corner and into your living room to help lift spirits.
Slingsby’s hosted their very own gin masterclass from home called ‘Slingsby’s Sofa Session’ while Scottish-based bar 56 North and Juniper Festival have teamed together to host the ‘World’s Largest Free Virtual Tasting’.